Bankrupt at 16. Thrown out of college at 18. Joined Saatchi & Saatchi at 21. Had a ball. Left advertising to go back to Wales. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures, which was voted one of the top 10 ideas festivals in the world by the Guardian.

And in 2012, started a company making jeans called The Hiut Denim Co in his home town of Cardigan. A town that used to have Britain’s biggest jeans factory. Its purpose is to get 400 people their jobs back by making the lowest impact jeans in the World. As of today, it employs 28 people.