Most brands that say they have a sales problem, don’t.

They have a culture problem.

They are chasing numbers that people chasing them don’t care about with time that they do.

When they miss the numbers, it is A HUGE MISS.

But it is just A SYMPTOM.

Think of a spreadsheet as a windsock for culture.

Everything starts with culture.

What if happiness was a key metric?

What if joy was a key metric?

What if the number of good people leaving was a key metric?

What if the number of weekends worked was a key metric?

What if people who felt like they were learning tons was a key metric?

What if the number of unrealistic deadlines was a key metric?

What if the number of dumb, pointless soul-sucking meetings was a key metric?

What if people felt they were doing their best work was a key metric?

Culture turbocharges the numbers.

Culture turbocharges creativity.

Culture turbocharges the quality of people you can attract.

Hmmm.

Culture grows people.

People grow businesses.