Author

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

Marketing

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Twitter is the best research dept ever:

April 12th, 2022

Research Dept on turbo...

Purpose

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Respect the sweet spot.

April 12th, 2022

Before is where the magic is created...

Brand

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The bridges get put down first.

April 12th, 2022

Power of the crowd...

Purpose

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This is a disaster. This is brilliant.

April 12th, 2022

Do hard things...

Culture

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The Christmas party is no longer important. It’s vital.

April 12th, 2022

Never underestimate the importance of...

David Hieatt

Twitter is the best research dept ever:

Respect the sweet spot.

The bridges get put down first.

This is a disaster. This is brilliant.

The Christmas party is no longer important. It’s vital.

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