David Hieatt
Author

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

Culture
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Success can train you to play it safe

‘If we play to not lose, we will generally lose.’ Duke Stump. Your formula is a trap. It works. Always. Until it doesn’t. Then it’s too late. Plan B needs rapid prototyping while you still have a Plan A. Kaizen needs a double...