The ROI on an acorn is poor in its first decade or two.

Sure, you can give it more water.

More sunshine.

But, candidly, it needs one thing more than anything else:

Time.

Likewise, building a brand takes time.

Maybe a decade.

Or two.

But most people don’t want to hear that.

They want insta-success.

Build it. Flip it.

That mindset rarely builds anything remarkable.

That is not going to allow you to win.

Building something to sell is different from building something to make change happen.

Hmmm.

So, don’t go for the quickest return.

Find something that matters to you and give it what it needs the most:

Time.