Category

Culture

Culture
Premium

Don't be a doughnut brand*

A doughnut is sugar-coated on the outside. Looks kind of appealing at first glance. But on the inside, nothing. Just a hole. Most brands that say they have a sales problem, don't. They have a 'culture' problem. Their brand to the...

Brand
Premium

The law of interesting

Interesting Things Happen When You Do Interesting Things. It’s an equation, an unwritten law, and a universal truth all rolled into one. The more interesting things you put out there, the more interesting things come back to you. There is no doubt, that you...

Culture
Premium

23 ways to increase failure

1, Samey idea. 2, Have no story. Or tell it poorly. 3, Have nothing you want to change. 4, Do it on your own. 5, Have co-founders with the same skill sets. 6, Tiny market. 7, No vision. 8, Choose cool over useful. 9, No...