Introduction

Three Wins.

August 11th, 2024

Rethink time, money and mojo in three minutes or less.

Welcome to week 40 of Three Wins, where I walk you through my process of launching an online course in 2024.

Even if you are not launching an online course, this will help you think about whatever you will launch.

Posting today from a sunny Lisbon.

Nice to have some family time far away from the dishwasher and everyday life.

Great city, btw.

Shall we?

Time. 🕰️

I have a big deadline to get the course done.

Yet, here I am Lisbon walking around the city, going to the beach on the train, and having nice meals.

I don’t think we are good at rest. I include myself in that. I have to get better at stopping.

I am almost at the halfway point of filming the course.

Last week, I felt, for the first time, in the flow.
I spent 3 days filming one single lesson.
Each Module has 8 lessons.

But when I come back, filming the final Modules will be a breeze.

I keep coming back to Cal Newport’s book on Slow Productivity.

There is no gold medal winner at this Olympics who wouldn’t win a gold for rest.

A win.

Money. 💰

This book is out at the end of next week.

Ian Graham was the data guy at Liverpool FC.

This is not about football. This is about looking at data from a different angle. When you have less money to spend than your rivals, how do you buy better players?

This is better known as Moneyball

Way back, I wrote to 92 football managers with an idea about how to look at data differently. No brochure. No keynote.

I wasn’t expecting to get much of a response.

Then I got all these messages from some of the top football clubs and managers saying they were interested. It was going to happen. Then covid happened.

So yeah, I have been tracking Ian Graham for a while.

Let me give you an example. Someone buys your course, and instead of just thanking them for the purchase, you ask them a different question: What was the one reason you nearly didn’t buy it?

Different question. Different learning.

From that, I will learn what nearly stopped them from buying.

A win.

Mojo. 🙏

This week, a pair of wrestling shoes were left in the middle of the mat, the universal sign of a wrestler’s decision to end his career.

Mijain Lopez of Cuba had retired.

In the 128-year history of the Summer Olympics, no athlete had ever won five gold medals in the same event in any sport.

Asked to describe his five gold medals in one word, Lopez said, “Beijing — youth. London — transcendence. Rio — effort. Tokyo — sacrifice. Paris — joy.”

That. Is. Gold.

I like thinking in terms of seasons of life.

A win.