I am one of the laziest people I know.

I am one of the most disciplined people I know.

In other words, I am human.

I used to think the only way to grow my business was to work longer.

But what I really grew was my tiredness, my stress levels, and my DAILY visits to overwhelm.

So one day, I QUIT BUSY.

Instead, I began creating a simple, dependable system for the team and me.

Just for internal use.

I called it ‘Lazy Discipline.’

It had to make being lazy hard to do.

And being disciplined easy to do.

When you have a small team, being busy is a TERRIBLE STRATEGY.

I’ve found it only leads to BURN OUT and the team LOSING THEIR MOJO.

So I built my system into a machine.

LET ME GIVE YOU AN EXAMPLE.

Every Wednesday, we have our Creative Breakfast meeting. 20 mins. MAX.

The team share one thing that got their attention.

That gets saved into our system.

The content shared builds two weekly newsletters.

It keeps Twitter fed, too.

Then, at the end of the year, when we go to build our ANNUAL lists like Makers+Mavericks, 80% of the work is ALREADY done.

Because we have been finding Makers+Mavericks every week.

Putting those huge lists together is EASY.

And QUICK. And FUN.

Who knew?

When I look back, I can now see that BUSY was LAZINESS.

But at the time, I didn’t think there was another way.

The REAL story here is you have a choice.

BUSY IS A TRAP.

Escape.

“Beginning is easy; continuing is hard.” Japanese proverb.