David Hieatt's Blog

Introduction
Writing framework.
David Hieatt's Blog

Writing framework.

What is the outcome you want?

How do you want them to feel?

Ask these before you do anything.

Framework.

Problem.

Story.

Transformation - shift in thinking.

Ask.

Written in collaboration with: David Hieatt
David Hieatt
Author

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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