I can’t tell you how many times I say this to myself quietly in a day:

‘Constant Gentle Pressure.’

I want us to be so amazing.

But amazing is like the circle tube line- there are many stops to our stop.

It is small win after small win.

And occasionally, a big win.

I was in the sea early evening, and wave after wave kept hitting me.

I admired its sheer relentless nature.

That is how building a brand is.

Passion is a sprint.

But purpose keeps us playing the long game.

When you fall in love with the small wins, you end up winning big.

Do the work.

Keep doing it.

There is no shortcut.

Note: Danny Meyer book: Setting the table. That’s where I got this business-changing mantra from. Kudos to him.