Repeat your winners, repeatedly.

Only back sure-fire bets.

Follow trends.

Criticise failure.

Stop trusting what you sense.

Only listen to data.

Stop making prototypes.

Only think short-term.

Research everything.

Have the same inputs as the rest of your industry.

Hire people who aren’t willing to suck.

Be obsessed with what the competition is doing.

No cognitive diversity.

Have no mission.

Stop listening to the future.