Love is paying attention to the small things.

Love is turning up when you said you would.

Love is putting your hands up when you got it wrong.

Love is not trying to be right, even if you think you are.

Love is doing the right thing even when you don’t have to.

Love is doing another prototype.

Love is sticking at it when the data says to pack up.

Love is trying to improve.

Love is enjoying the journey, bumps and all.

The brand you're building now is a labour of love.

You are the labour.

And the love.