The best way to raise money is called selling.

True enough.

Even so, there may come a time when you need to raise money.

Raising money requires skill, not luck.

Venture Capital is one way.

Long-term thinking here is the preserve of the elite ones.

A good rule of thumb:

If you can’t work with the best, do not work with the worst.

Because this is not like Hollywood - happy endings are rare.

Individual shareholders are another way. (My preference)

There are three things to look for:

1. Patience – Remember, short-term money doesn’t play the long game.

2. Passion – Are they into it? Will they still believe when things aren’t going so well?

3. Mentor – Their advice will be worth more than their money. IF. They have done what you are trying to do.

A long-term relationship with long-term money is the goal. This is forged with trust, integrity and respect for your way of doing things.

Take your time.