Introduction
Find more Miranda’s

Find more Miranda’s



For 6 months I worked on a plan for the Do Book Co., then one random Friday I realised I knew little about the book industry.

The following Tuesday, I got a call from Miranda, who asked me if I had ever thought about starting the Do Book Co, and I said I had.

And I sent her a PDF of the plan. And Miranda has run with it ever since. She is amazing.

When I see the books on sale all over the world, I take a photo and send it to her.

A while back we were getting some mentoring from Gregory Bunch, who is one most interesting thinkers I have ever met.

He teaches entrepreneurship at Chicago Booth School of business, and he listened to our story and our ideas for the future and then he sat back in silence for a minute or two.

Then he said: Find more Miranda’s.

David Hieatt
Author

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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