Introduction
Your business is super good at taking you away from where you make the biggest impact

Your business is super good at taking you away from where you make the biggest impact


Busy is lazy.
Busy is un-choosing creativity.
Busy is low impact.
Busy keeps you busy.
Busy is easy.
Busy is common practice.
Busy doesn’t lack effort, just strategic direction.
Don’t be busy.

David Hieatt
Author

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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