When you walk into a restaurant, you know.

When you go to a conference, you know.

When you have a meeting, you know.

We sense.

We feel.

We listen.

Building something, anything is hard.

And easy.

Hire people who get it.

Then get out of their way.

Let them experiment.

Let them try things.

Culture is an inside job.

The energy from within finds itself in the product and service.

I can’t prove it.

But I can feel it.